“Given the size of our user base, that was not good for our brand. “We had two data centers, and if there were any problems in our primary data center, we had outages,” says Demmel. ![]() The organization also sought more reliability and high availability for the Connected Fitness platform. “Managing and optimizing that cyclical traffic in a data center was challenging in terms of spinning up compute resources quickly.” “We see at least twice as much app traffic on weekends and early in the work week,” says Demmel. And all the apps see more traffic on weekends. Some of the company’s other apps experience usage spikes in the summer season. For example, the MyFitnessPal nutrition tracking app sees a spike in new users on New Year’s Day. Under Armour also sought the elasticity to support cyclical app usage. “We wanted to be more dynamic and focus more on our growth instead of optimizing our data center footprint,” says Jesse Demmel, vice president of platform engineering for Under Armour Connected Fitness. However, the company struggled to manage that growth while relying on an IT hosting provider. The Under Armour Connected Fitness platform is in high-growth mode, with more people using its suite of fitness apps every day.
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